SMIRNOFF - 
REINVENT TRADITION

Creative, Design Direction

TEAM

Project Manager: Jenny Pine

Creative Direction: Pete Williams

Creative Copywriter: Laura Goodrum

Animation: James Ratnarajah

Using existing assets, we developed a new campaign which invited consumers to Reinvent Tradition over the festive season. The creative revolves around copy lead cues to invite consumers to switch up their serves for the festive and new

year occasions.