SMIRNOFF -
REINVENT TRADITION
Creative, Design Direction
TEAM
Project Manager: Jenny Pine
Creative Direction: Pete Williams
Creative Copywriter: Laura Goodrum
Animation: James Ratnarajah
Using existing assets, we developed a new campaign which invited consumers to Reinvent Tradition over the festive season. The creative revolves around copy lead cues to invite consumers to switch up their serves for the festive and new
year occasions.