Creative, Art Direction, Design
Project Manager: Luke Maugey
Creative Direction: Pete Williams
Art Direction: Seb Clark
Creative Copywriter: Laura Goodrum
From scamp to shoot. A Smirnoff Seltzer social campaign that made Smirnoff the drink of summer spontaneity. Restrictions in messaging meant we developed the campaign around delicate hand positions in order to convey the lightness and balanced nature of the products.