SMIRNOFF SELTZER

Creative, Art Direction, Design

TEAM

Project Manager: Luke Maugey

Creative Direction: Pete Williams

Art Direction: Seb Clark

Creative Copywriter: Laura Goodrum

From scamp to shoot. A Smirnoff Seltzer social campaign that made Smirnoff the drink of summer spontaneity. Restrictions in messaging meant we developed the campaign around delicate hand positions in order to convey the lightness and balanced nature of the products.